USDA is Making it Easier for Farmers to Sell Directly to Consumers
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FEATURE – Farmers Markets More Popular Than Ever
INTRO: U-S-D-A is making it easier for farmers to sell directly to consumers. The USDA’s Bob Ellison has more. (1:38)
FARMERS MARKETS ARE PLACES FOR FOOD, FUN AND GETTING TO KNOW YOUR LOCAL FARMERS. THAT WAS CERTAINLY THE CASE AT A RECENT U-S-D-A FARMERS MARKET IN WASHINGTON.
Anne Alonzo, Administrator, USDA Agricultural Marketing Service: So what’s not to like about farmers markets? They bring people together in the community. It’s a meeting place. People can know where their food’s coming from. They can talk to farmers. They can buy beautiful produce.
AND U-S-D-A’S AGRICULTURAL MARKETING SERVICE, OR A-M-S, IS MAKING IT EASIER TO PROMOTE AND FIND FARMERS MARKETS.
Anne Alonzo, Administrator, USDA Agricultural Marketing Service: We have a directory that currently lists eight thousand two hundred and sixty eight farmers markets and that’s a considerable increase since two thousand and eight. Farmers markets continue to grow in popularity and attention.
THE SEARCHABLE DIRECTORY HELPS PEOPLE FIND FARMERS MARKETS NEAR THEM. IT GETS MORE THAN 2 MILLION VISITS EACH YEAR. IN ADDITION, A-M-S IS DEVELOPING THREE NEW DIRECTORIES THAT WILL LIST FARM TO CONSUMER DELIVERY SERVICES—ALSO KNOWN AS COMMUNITY-SUPPORTED AGRICULTURE, ON-FARM MARKETS AND FOOD HUBS.
Arthur Neal, Deputy Administrator, USDA Agricultural Marketing Service: We’re targeting these particular agricultural businesses because they’re critical links to strengthening the local and regional food system. We want to connect more consumers and businesses to local and regional agriculturally produced products and farm products. Visit that website…w-w-w dot u-s-d-a local food directories dot com. We want to see your business listed there.
THE DIRECTORIES WILL GO LIVE IN EARLY TWENTY FIFTEEN. THE TWENTY TWELVE CENSUS OF AGRICULTURE SHOWS THAT FIFTY THOUSAND FARMERS AND RANCHERS ARE SELLING TO LOCAL RETAILERS, AND ONE HUNDRED FIFTY THOUSAND ARE SELLING DIRECTLY TO CONSUMERS.
Waller County CEP Newsletter
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